lseros: Rethinking Email Deliverability - ShoeMoney Internet Marketing Blog

মঙ্গলবার, ১৬ এপ্রিল, ২০১৩

Rethinking Email Deliverability - ShoeMoney Internet Marketing Blog

Last thursday in Omaha Nebraska I spoke at the Intersect conference on Email Marketing and Conversion. ?There was a lot business owners in the audience that were doing some form of email marketing.

Email marketing is great but what if all the hard work you have done goes to spam?

Now you can get a Return Path Score or rely on the ?score? that your entry level provider you are using but most of them just use publicly available api?s? and of course these are the same tools that spammers use?

So they are simply not effective.

Another thing people rely on is their open and click through rate. ?This stat is no longer a indication that your emails are getting through.

Mobile devices will fire a open on every email.. ?Some firewalls will open an email. ?Between bots and firewall appliances they will even click links in your emails. ?Again open and click through rates are no longer a proper statistic when looking at your email deliverability.

So how can you tell?

Well with our PAR Program we keep it simple. ?We have direct relationships with providers and also have setup thousands of accounts on every major provider so that we know ? as early as 20 minutes if any of your emails in your account in any sequence or blast are going to spam.

After all isn?t that your goal? ?Not to get in the spam folder?

Here are example report we provide to our Par Program clients:

Click here to see the downloadable PDF (click here to download PDF.)

So before you go registering with some expensive email scoring system or relying on your entry level providers ?Spam Score?

As you can see in the report we not only can see if your email is being delivered to every major email service provider but we also have setup spam appliances in our office as well as ever major desktop environment.

In todays world there are 3 levels of spam detection by users.